Download Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) - V. Kumar | ePub Online

Read Online Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) - V. Kumar | PDF

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic

Title : Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)
Author : V. Kumar
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 11, 2021

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